ALA Promotional Toolkit for Exhibitors

We're excited about your participation at the ALA 2024 Annual Conference & Exhibition!  To see that your associates and clients are equally excited, we've assembled this promotion toolkit to help you promote your booth and activities.

Note: The custom logo of the ALA Annual print and electronic materials are the property of the American Library Association and may not be used by other entities unless Show Management has approved the use in writing as part of a specific sponsorship program.

Use of logos in promoting your participation in ALA events should be directed towards your customers and attendees and is not to be used to solicit other companies/vendors. Acceptance of an exhibit space contract does not provide an endorsement of an exhibitor's products or services.

ALA Logos & Guidelines for Use
The logos of the American Library Association are ALA trademarks and may only be used by those who have received prior written permission from ALA for a specific use. This permission is usually granted based on a shared initiative or special relationship and requires a specific ALA or ALA division contact name. Refer to for logo use rules.

Easy ways to promote:

  • Add promotion copy to your prospects, clients, and colleagues via emails, newsletters, and blog posts. Include banners, logos, and, web badges included in this toolkit.

  • Post to your social media channels and be sure to use hashtag #ALAAC24

  • Help amplify our social media posts by retweeting or resharing them on your social channels. We'd love to see a retweet or a comment from you.

  • Following us on our Twitter, Facebook, and Instagram channels means we can find you quickly to share your posts.

Bookmark this page and check back for graphics, promotional copy, and updates. 

Questions? Contact [email protected].

Sample Social Media Posts

Feel free to use any of the sample captions below when you reach out to your social networks on X/Twitter, Facebook, LinkedIn, or Instagram! Choose any of the graphics available in the social media gallery.


  • šŸ¤— #ALAAC24 Registration is open! šŸŒ“ We're excited to see all of our friends in sunny San Diego, June 27-July 2. Register today and SAVE with early rates.
  • Will you be joining us at the largest library conference of the year, this summer in San Diego, June 27-July 2?  We're exhibiting at the #ALAAC24 Library Marketplace, Booth XXXX and can't wait to see you! Register today and save with early rates.
  • Start your summer by discovering new and innovative ways to build and maintain your library needs. We're exhibiting at #ALAAC24 in Booth XXXX, June, 27-July 2. We have lots to discuss.
  • šŸš€ Get tons of bold ideas and innovative solutions when you visit us in Booth XXXX at #ALAAC24, June 27-July 2!
  • #ALAAC24 Library workers from around the šŸŒŽ will be meeting in San Diego at #ALAAC24, June 27-July 2. And we'll be there too! So, come see us in Booth XXXX! Register and SAVE!
  • The #ALAAC24 Library Marketplace is "the" place to access all of the resources your library needs. šŸ“š You can also "Meet the Authors" you love, BYO tote bag for complimentary ARCs, and participate in fun activities. We'll be there in Booth XXXX.  Register today and SAVE.
  • šŸ“š If you're interested in meeting authors, learning about upcoming books, or hearing about the important resources for libraries, you'll want to join us at #ALAAC24. We'll see you in Booth XXXX, June 27-July 2. Register today.

  • šŸš€ #ALAAC24 is quickly approaching and you can find us in the Library Marketplace, Booth XXXX! Register today and save with early rates.


Social Media GalleryLibLearnX 2024 Social Media Download Gallery illustration, click for social share graphics.

Video Promotion

Consider recording a brief video to share with your network ā€“ nothing fancy! Make sure to tag ALA (@americanlibraryassociation) or send us an email that you have posted a video and we'll add it to our Instagram Stories.

Here's a sample script:
Hi, Iā€™m [name] and [role]. Iā€™m so excited about the ALA 2024 Annual Conference & Exhibition, this year in sunny San Diego, June 27-July 2! [Your Company Name] will be there in Booth XXXX to share with you the latest products, titles, and services you'll need to help innovate your library. Register today at and you'll get the best savings when you register through March 31.


Brief Email Promotion Copy

[Your Company Name] will exhibit at the ALA 2024 Annual Conference & Exhibition, June 27-July 2, 2024 in San Diego!

At ALA Annual, the largest conference for library professionals, you'll participate in top-quality education to discuss the topics important to libraries, and library professionals. You'll be inspired by author speakers and thought-leaders, connect and socialize with peers and colleagues, and much more. [Your Company Name] is excited to showcase our offerings at Booth XXXX in the Library Marketplace. We look forward to engaging with you, understanding your library's needs, and introducing you to our latest and most innovative products, services, and titles tailored just for you. The best time to register is now! 

Logos & Banners

Annual 2024 Logo Samples

Logos and banner graphics are available for your letters, emails, newsletters, and more.

Logo & Banner Downloads

Web Badges

Annual 2024 Web Badge Samples

Perfect to add to your website, newsletters, email signatures, and more.

Web Badge Downloads